Here are three main types of CRM systems: collaborative, analytical, and operational. Collaborative CRM systems help businesses to improve communication and collaboration between sales, marketing, and customer service teams. These systems typically include features such as shared contact information, case management, and project management. Analytical CRM systems help businesses to collect and analyze data about their customers.
This data can be used to improve marketing campaigns, target sales efforts, and provide better customer service. Operational CRM systems automate tasks related to customer interactions, such as sales orders, customer support tickets, and billing. These systems can help businesses to improve efficiency and accuracy.