Customer relationship management (CRM) platforms organize and present data in a way that makes it easy to understand customer behavior. This data can be used to create better messaging and outreach campaigns, which can help businesses to improve customer satisfaction and loyalty.

For example, a CRM platform can track customer interactions across multiple channels, such as email, phone, and social media. This data can be used to identify which channels are most effective for reaching different customers. The platform can also be used to segment customers based on their interests and demographics. This information can be used to create personalized messaging that is more likely to resonate with customers.